Strategic storytelling and content management
Questions that content marketing strategy will help answer with :
- Who is your audience?
- Where are they searching for answers?
- And, most importantly, how can you assist them?
Hit the target with content amplification
Get the right content to the right people at the right time is very important. The right content we develop cannot reach the right audience at right time on its own.
Digital Shout will develop a content marketing strategy to make sure that your content lands in the screens of its intended target audience at right time via paid advert campaigns and organic posts. We change the focus of short-term goals like shares, likes, and reach into longer-term goals on how the brand is being perceived. If you do not have in house content team to research, create, and analyze content, the Digital Shout team can help you. Digital Shout team of in-house professionals can create incredible content for you.
We will research, optimize, and craft content for you, and can even suggest the strongest social channels and post your posts on your behalf.
Next, we create a content marketing calendar, which is a detailed plan to tell you when to roll out Content, and on which platforms, primarily based on the content marketing strategy.
We share a roadmap with you, which will lay out everything from :
- Timing to share the content
- Deadlines to the social media post
- No content days
- Post sharing intervals
- Article publication dates.
Key factors for the right content
- Tie content marketing goals to business Goal
- Relevant content is crucial to the success
- Deliver human empathy through content